Results for: Qualitative methodology Your search came up with 1 results: Volumes/Issues / Volume 9 (2020) / Issue 4 October-December 2020 ETHNOGRAPHY FOR THE NOVICE RESEARCHER AND ITS APPLICATION IN THE HEALTH CARE SECTOR Thursday, October 1, 2020The main objective of qualitative research is to improve the depth of understanding about issues of concern which are of particular value when conducting studies on health care issues. The qualitative methodology of ethnography is the study of a specific group or culture being explored in-depth. Its validity refers to whether the ethnographer’s interpretation of the data is what it means to those